reNature Foundation receives this year's BLACK FOR GOOD donation.

The Black For Good movement is celebrating its fourth year and is once again launching an appeal to brands to promote more thoughtful consumption that is more respectful for humanity and the environment.

Created in 2019 by Typology, the Black for Good movement aims to bring together companies from all sectors, competitors or not, French or international, as long as they commit to donating a significant part of their profits or a substantial donation of products to various associations during Black Friday.

In recent years, a global awareness of ecological issues has forced brands to rethink their positioning. Black For Good is a way to make companies more responsible and to encourage their customers to adopt more responsible consumption. To date, more than 150 brands have joined the Black for Good movement with the objective of adding an ethical dimension to purchasing.

This campaign will take place from Friday, November 25th to Monday, November 28th, 2022,

during the weekend of Black Friday and Cyber Monday.

reNature uses the vast potential of regenerative agriculture to address today's most pressing challenges, such as climate change, poverty, biodiversity loss, and food insecurity.

The organization is rethinking the way agriculture is currently practiced by going beyond sustainability, to design and implement diverse and regenerative systems at all stages of agricultural production.

Together with its partners, reNature is gathering knowledge about regenerative agriculture, impact monitoring, stakeholder engagement, and more to make the case for regenerative agriculture around the

world.